Pinterest Influencer Marketing: The Ultimate Guide for Brands

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Pinterest Influencer Marketing The Ultimate Guide for Brands

Pinterest has transited now from its simple origins cute digital inspiration boards when it was first conceived to one of the most powerful business platforms anywhere. With over 465 million monthly active users, and Pinterest is a cash cow for discovering trends and marketing brand awareness as well as boosting sales.

But there’s one marketing strategy that has been changing the game on Pinterest more than any other—influencer marketing.

If you’ve seen some impressive metrics about Pinterest influencer marketing and want more details on how it works so you can see whether it’s right for your business, well hang around here–you’ll find the answer in this guide.

Pinterest Influencer Marketing – What is It?

Sponsorship from Pinterest creators with large followings (known as “influencers”). These people get you creative brand content that harmonizes with the PBR cans on their feed or creates something in line with what’s swaying through your shop window; either way it brings profitable eyeballs back to your site.

Pinterest Influencer Marketing
Pinterest Influencer Marketing

A campaign for instance might involve an influencer pinning photos of herself decked out to kill in your clothing, creating mood boards about sidewalks somewhere using nothing but a hose and your merchandise, or posting video tutorials for her followers that tell them everything they need before they’ll ever receive delivery.

What is distinctive about Pinterest influencers? Unlike other social media platforms which may focusing on building relationships with existing followers, and in terms of traffic Pinterest is second to Facebook alone — Pinterest will promote individual shots of people eating their lunch or their 80 year old neighbor’s dog. In this case several of the top 10 most repined images on Pinterest way had originally been Pins.

Why Use Pinterest Influencer Marketing?

Long Content Lifespan
Compared to Instagram or TikTok, where posts fall out of view in mere hours, the lifetime of a pin on Pinterest can be much longer. Those little drawings stay searchable for months and even years, offering you more mileage from your campaign money.

Perfect for Niche Marketing
Whether you’re into fashion, fitness, food, or home décor, Pinterest’s user base is an eager crowd. Using focused boards and well-chosen keywords, influencers can deliver your brand message right to a highly specific audience.

Traffic-Driven Platform
Pinterest is not just for making things look pretty; it’s also a source of traffic. Influencer designed pins generally include links back to your website, landing pages or web shops. This means that Pinterest, to some extent, becomes like a sales funnel for your brand.

Chapter 1: Defining Your Target

Define Your Goals
Before you start contacting influencers, take time to define exactly what you want out of it. Are you looking to:

  • Increase brand awareness?

  • Drive traffic to your website?

  • Make sales?

  • Grow your following on Pinterest?

Define your objectives clearly. That will help you select the right influencers and give you a yardstick of success for your campaign.

Selecting the Right Influencers

Selecting the Right Influencers

 

Finding the right Pinterest influencers is arguably the most important step. How do you do it? Here is what we suggest:

  • Niche alignment: Select those doing content relevant to your products (e.g., for your storage solutions brand, a home organizer).

  • Audience demographics: Factors such as location, age and interests should be taken into account to ensure that the audience these influencers attract matches your target market.

  • Engagement level: Influencers often have large followings, but those with smaller, highly engaged groups drive better results.

  • Content quality: Since Pinterest is a visual platform, concentrate on creators with pins that are of high quality and consistent with good aesthetics.

Influencers can be found using Pinterest’s own search tools, influencer marketing platforms (like AspireIQ or Upfluence), or by monitoring relevant keywords and hashtags.

Collaborate on Content Creation

Pinterest is all about authenticity. When you partner with an influencer, bring them into the creative process. Get them to:

  • Create mood boards or style guides showcasing your products.

  • Prepare tutorials or “how-to” pins.

  • Publish seasonal or themed content (e.g. “Holiday Gift Ideas” or “Back-to-School Must-Haves”).

By giving influencers creative freedom, their posts will feel more authentic to their followers and therefore more effective as marketing material.

Properly Use Rich Pins and Keywords

Influencers who use Rich Pins (pins with enhanced metadata like pricing) and keywords well are more likely to get your campaign noticed. Provide them with a list of appropriate keywords to integrate into board titles, pin descriptions, and hashtags.

Track and Measure Success

To measure how effective your influencer campaign was, look at such important numbers as:

  • Impressions and Reach: How many users actually saw the pins?

  • Click-through Rate: When the links appear, how many users are actively clicking on them?

  • Conversions: What percentage of users proceeding from this campaign act of purchasing or signing up for something a little later?

Most influencers will provide screenshots showing how their posts performed in Pinterest Analytics, but you can also make use of tools like UTM codes or Google Analytics.

Pinterest Influencer Marketing Case Studies

Made.com
The furniture firm teamed up with a number of Pinterest influencers to display mood boards featuring its products. The result? A 106% increase in traffic to its online store.

HelloFresh
HelloFresh collaborated with food influencers in order to create recipe pins featuring their own products. This initiative led to an 88% rise in site subscriptions.

Tarte Cosmetics
Want to get 40% more people subscribed to Tarte on Instagram? The answer came from tutorial pins.

6 Tips for Pinterest Influencer Campaigns That Work

  1. Keep At It – As you do more and more posts, you’ll likely see campaign performance start to trend upwards.

  2. Have Influencers Repin – Ask them to repine their own content to keep the boards fresh and alive.

  3. Cross-Promote – Share the pins to Facebook and Twitter. Influencers often thank followers in ways that extend your pipeline.

Guide to Pinterest’s Chance of Growth in Influencer Marketing

Pinterest isn’t just a way to find inspiration. It is also a place where businesses can connect across borders and cultures. Working with the right influencers, you can get your audience motivated to take action, and turn that inspiration into relevant business.

Now that you know how valuable influencer marketing can be for your business, why not give Pinterest a try? The first step is to research who the online influencers are in your niche.

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